Media Magick

It has been observed that advertisements or television commercials (TVC) highlighting kids and emotions are widely liked by audiences. Ads like Ae Khuda Mere Abbu (State Life Insurance), Bhool Na Jaana Phir Pappa (Nauras), Ammi Aaj Se (Rafhan Custard) and Surf Excel’s series of ads were all appreciated and liked by almost everyone. Cadbury has recently launched the latest TVC where a little girl tries to buy a Cadbury Dairy Milk chocolate for her mother to surprise her on her birthday. The TVC features Ehtesamuddin as well and his expressions and voice both are aptly utilized. Such ads create instant impact if executed well and this particular ad hits the right target.

Here’s the Pakistani TVC of Cadbury Dairy Milk Chocolate –

Kuch Acha Ho Jaye – Cadbury Pakistan TVC

Now that you have watched the ad, do share your thoughts about the advertisement. Do you think this TVC hit the right chords? Plus, what is your take on the concept and execution of the TVC? For those who are not aware, Cadbury has come up with similar theme and ad last year internationally. Here’s the video from last year, do watch it:

Don’t they both look the same? Well, that’s because brands implement same strategies in different regions – and this is probably one of the same situations. But the good thing is that the advertisement is full of sentiments, emotions and aw-factor. It hits viewers at soft spot and serves the purpose perfectly.

More of such TVCs should be made in Pakistan, so that advertisers and brands get the idea about how to make effective, entertaining and emotional ads that connect with the audience.

Instant connect that viewers feel with this ad is a good example of effective advertising.