Media Magick

One of the best things that 90s and Music Channel Charts gave Pakistan and music industry is hands down Shehzad Roy. The PHON guy never seized to impress his audience and listeners with his intellectual writing, witty videos and messages that he always subliminally and at times forcefully add in his songs.

The latest track by Shehzad Roy Kon Kis Ka Aadmi Hai is not just a treat to watch but it is penned so very well. The song highlights the current state of the country and the issues every every Pakistani is facing day in and day out. The depiction of religious, media-houses, anti-social and anti-state visuals are easily the finest visuals that one can portray in a song that is thought provoking.

I am sure, many must have smiled or smirked after listening to the song, watching the video and recalling at least 3 similar instances they must have experienced or gone through in life.

The direction of “Kon Kis Ka Aadmi Hai” is first-rate. What else can you expect from a Musician who has always tried to present the best of both visuals and audio through songs like Qismat Apnay Haath Mein, Lagaa Reh, Apney Ullu and Na Asseen Shehzaday.

The narrative of Kon Kis Ka Aadmi Hai is superb, crisp and hits bull’s eye. The video is directed by Faisal Qureshi and the song is penned by Nadeem Asad.

Singers like Shehzad Roy are no lesser than rebels with a cause who are fighting through their music and trying to put sense and ideological education and exposure in people’s mindset. It’s up to people to laugh at CPEC kicking Modi, Tea-drinking Abhinandan or understanding the role of media, local politics and religious communities harming the state and people.

Meanwhile, the song that released 2 weeks ago had only crossed 130 K views in a country where headless and meaningless content crossing millions in just day. Such efforts should be appreciated.

Kon Kis Ka Aadmi Hai – Music Video