Media Magick

Celebrity endorsements are now becoming a norm and very popular with time. QMobile is a brand that has always managed to rope celebrities for the launch of their new products. Whether they are local or international celebrities, QMobile has gone the extra mile to make them their brand ambassadors. Recently, QMobile has released a TVC for its E4 Series and it features the uncrowned king of Pakistani cinema Humayun Saeed. Humayun Saeed can be seen dancing and cheerleading for the brand. The TVC is all about Humayun Saeed going gaga and twirling on for the QMobile E4 Series.

TVC QMobile E4 Series

The TVC of the QMobile E4 Series seems all about Humayun Saeed’s swag and dancing skills rather than the product. The connection between the product and the celebrity is missing. Humayun Saeed can be seen as lip-syncing the products’ qualities and features in an engagement ceremony. As realistic as what we watch in movies when dozens of dancers appear from god knows where and exactly know the dance steps. This definitely looks crazy from a sane minds’ perspective. Brands should incorporate the element of rationality in TVCs so that a common man or target audience can easily relate to the entire idea and theme.

Irrespective of the fact that the star of the upcoming film London Nahi Jaunga, Humayun Saeed looks amazing in the TVC of QMobile E4 Series ad, the brand unfortunately takes a back seat and the product is overshadowed by the extensive focus on the celebrity. This is something that can be seen in many television commercials, where products are not highlighted but celebrities are given more mileage. At the end of the day, it should be about the product and the brand’s persona. Advertising is all about creating hype, sharing relevant information and placing the product under the spotlight. If brand managers fail to execute that it is their brands’ loss. In short, an opportunity is missed even after spending time, resources and funds.

Do share your thoughts and feedback on the latest TVC of Qmobile E4 Series featuring Humayun Saeed. Do you think this advertisement is creative and communicates the message?