Media Magick

Pepsi is a beverage brand that needs no introduction and the association of Pepsi with music and cricket is as old as Millennials (Generation Y) or might be older than that too. In Pakistan people are crazy and passionate about cricket; they love to watch matches in stadiums, large gatherings, building compounds and grounds where screens are installed to cherish the essence of sports. The craze is of such level that restaurants screen matches and introduce various deals related to cricket matches. Pepsi knows the nerve of Pakistani audience and this is proven, once again, with the launch of its new cricket song titled Khel Ja Dil Se at a time where international cricket is happening in different cities of Pakistan. The song is a delight to watch and listen to. Here’s why;

Relatable Storytelling – Hits it out of the park:

In every house there are cricket lovers and fans of the cricket matches from the past; some are Javed Miandad’s Sixer on the last ball of the match fans, some are Shahid Afridi’s fastest century’s fans, some Imran Khan’s captaincy and some are fans of the line “Sarfaraz Kabhie Dhoka Nahi Deta”. The cricket song Khel Ja Dil Se is weaved around a story that portrays every kind of fan and their connection with the cricket. In the song, the depiction of such sorts looks really engaging and emotionally connected.

Brand Placement is as natural as possible:

There are cases where brands over stuff products just for the sake of branding with zero connect with the storytelling and theme of the song, thankfully Pepsi is not one of them and is way smarter. The team behind Khel Ja Dil Se by Pepsi deserves a huge appreciation for smartly executing the idea, definitely worth watching and listening.

Recollecting the victories of Pakistani Cricketers:

From the first frame to the last, the song Khel Ja Dil Se by Pepsi keeps reminding us about the sweet victories of Pakistan in the cricket arena, not only that, the song beautifully shows some legendary cricketers like Wasim Akram, Imad Waseem, Shadab Khan and Younus Khan, who build up the excitement level. The entire “Hall of Champions” shot makes you go in awe.

Singers Lineup, pretty decently arranged

Pepsi has always supported the music industry of Pakistan. The singers’ lineup is a treat for music lovers, Khel Ja Dil Se by Pepsi starts with the heartthrob of Pakistan Fawad Khan and that’s simply very smart. Then comes singers like Aima Baig, Bilal, Asfar and Haroon Shahid to uplift both the music and mood. Music simply grows on you and at a point gives you goosebumps.

Feel Good Song by Pepsi – Khel Ja Dil Se

Out and out Khel Ja Dil Se by Pepsi is a feel good song and it excites you to the core through its music, lyrics, execution and direction. Great efforts by the team and full points on releasing the song on the right time.