Media Magick

The month of Ramazan is here and it has now become a practice that in the month of Ramazan many brands come out with dedicated themed TVCs and DVCs; Surf Excel did the same recently with Eesar Ek Ibadat – its latest video commercial. Surf Excel has a history of creating video commercials which showcase kids and their innocence, so it’s already expected that the new TVC from this brand is based on the same with the elements of Ramazan and sacrifice. With ads like Haar Ko Harao, Madad Ek Ibaadat (based on Ramazen theme) and Bilyani, Surf Excel has managed to stand out in making emotional and sensitive ads with gusto – kudos to the team behind the idea generation to execution.

Surf Excel – Eesar Ek Ibadat

The latest TVC of Surf Excel is titled “Eesar Ek Ibadat” (sacrifice is worship) is based on an interesting plot involving the elements like praying for others, bond of friendship and the power of innocence. The commercial is brilliantly directed with an impressive closure which sends chills to its viewer and make their eyes wet. The entire execution is worth applauding. The way this idea of “putting others first” is showcased in the TV commercial of Surf Excel – Eesar Ek Ibadat. The set design along with the screenplay is apt for the story that is depicted.

Besides so many pluses in the TVC, there are some misses in the video commercial; the song lacks the proper diction, probably it’s because the ad must have been made in India where the articulation of Khuda is commonly pronounced as “KKhhuda”. It is imperative to use correct diction when catering to a specific set of geographical audience. Sans this, the TVC is very well made and highlights the emotional zing with complete excellence.

Do share your feedback and let us know what do you have to say regarding this new TVC.