Media Magick

The recent ad of Tapal Danedar that is featuring the stars of Pakistani cinema Sanam Saeed and Adeel Hussain – the ad is again spotlighting the significance of understanding, love, compassion and friendliness in the relationship of a married couple. The ad is nicely directed with careful treatment. The ad showcases the new-age and progressive couple who understands each other and vouches for one another’s ease and convenience. Here is the TVC of latest Tapal Danedar titled “Tum, mein aur aik cup chai”

Tapal Danedar TVC

The couple looks really cute and the chemistry between both the lead models is just vibrant. The best thing which is evident from this ad is that, in today’s society men are providing their women with ease and comfort, as much as they can. Tapal’s ad is a decent example of intimacy between a couple.

If you remember the last TVC of Tapal, which featured Fawad Khan, that was also based on the grounds of strong and friendly relationships which new-age couples share with one another. It looks like Tapal Danedar is uplifting the family connection brilliantly.

The copy of the TVC is apt and fully justifies the modern age working class. The ad focuses on how important it is for couples to be intimate and sit together; this way communication takes place between them and they speak their hearts out for one another. Pakistan needs such nicely conceived and shot TVCs.

Credits of Tapal Danedar’s TVC:

Director: Asad U Haq

DOP: Tom

Assistant Director Benetone: Oye

Assistant Director Ambience:

Ali Siddique Dadi Executive Producer: Kiran Ikram

Producer Benetone: Oh

Producer Ambience: Muhammed Zohaib Hassan

Make-up: Adnan Ansari

Offline: Pop

Post: Sharp Images

Grade: Sogood

Sound: Kashan at Audiobox

Agency: IAL Saatchi & Saatch

Account Director: Marium Hasan

Sr. Account Manager: Kamran Zulfiqar

Client: Tapal Group

Brand Manager: Rabia Memon

Assistant Brand Manager: Zain Zaidi