Media Magick

Rebranding for a business is the most crucial element. The brand image is already perceived by its target market with the brand’s identity. The logo for any brand is the key to get it familiarized by the customers. Changing a brand’s logo can be critical, as some might like the newly designed logo or can also criticize it. This is actually a gamble and brands need to take risk in order to stand out with something new, unique and distinctive. Recently Q Mobile, the most selling mobile brand of Pakistan, has undergone a revamped brand identity by introducing a new logo. Is the new brand identity good enough? What do people have to say about the modified logo of Q Mobile? Let’s explore here:

For an established business it is not easy to go through a change. It takes guts to reshape the brand identity, when the brand is as popular as Q Mobile. The core concept to justify the modification of the logo is to bring advancement and innovation in the new devices with newer and better identity. Following is the Television Commercial that uplifted the conversation over the social media on 16^th June 2016 in Pakistan.

The new Ad and #Logo of #Qmobile is here. Do you like it? #Pakistan

— Scheff (@shafiqulhasan81) June 16, 2016

The ad of Q Mobile received mixed responses, but mostly good. The concept and execution of Q Mobile’s new advertisement for re-branding made many people emotional. Pakistanis are emotional and the new ad of Q Mobile hits the right emotional chords;

Father – Daughter relationship,

Mother’s undying support for her kid,

Supporting women empowerment

#QMobile has perfectly captured the Father/Daughter bond!

— Scheff (@shafiqulhasan81) June 16, 2016

Let’s see what Q Mobile has in store for its users and new target market. Will this new logo be any good to make Q Mobile fit in the league of high-end smartphones, as Q Mobile is perceived as cost friendly and affordable brand of Pakistan? This can only be answered as the time progresses.

So, do you like the new logo of Q Mobile?