The right kind of advertising can do wonders; both in sales and putting across a point or brands’ vision. When we create an ad we need to think about the persona of the brand, the message that it aims to deliver and the target audience that it wants to attract.
A few Pakistani filmmakers have surprised me this year by pulling off brilliant content with the ability to bring out impressive performances from their casts. At least we, in Pakistani film industry, have creative minds who are ready to experiment and are not, at this very stage, concerned about minting
Pakistani cinema is striving to produce films on regular basis, at this point not many filmmakers are entering in the domain of experimentation they seem to prefer make films which are loaded with masala and typical ingredients which guarantee the success at the box office. Unfortunately, even after following the
