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Fenty Beauty – How It Changed The Makeup Industry Forever

Rihanna’s Cosmetic-line Fenty Beauty Is Amazing!

Rihanna is gorgeous and so successful too.

She is the game changer in makeup industry when it comes to shade range for foundations. The shade range for most of the high end foundations like Dior, Channel, Estee Lauder and many others have been horrendous for years and years until the beauty queen Rihanna launched her foundation. And she came out with 40 shades. Showing every brand how it is done. She showed what inclusivity means.

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It is said that Rihanna had been working on her cosmetics line for a little over two years. And it’s been a full year since she first launched her makeup brand Fenty Beauty. For her first launch she came out with foundations, primer, concealers, a beauty sponge, blotting papers, cream highlighter sticks, blush/highlight duo, makeup brushes and a lip gloss. The packaging of Fenty Beauty products has a luxurious feeling. Everything comes in monochrome boxes which is really chic. The packaging of the products itself is like this shell pink color which is minimalist and super cute. It gives an expensive vibe. Okay, who are we kidding here? Her products are expensive. Not Pat McGrath expensive but pretty darn expensive. But are they worth the money? Let’s see what all the hype is all about.

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Starting out with the major part of Fenty Beauty launch which is her fame foundation. No other brand has ever had such a successful and hyped launch. Rihanna came out with 40 shades of her Pro Filt’r Soft Matte Longwear Foundation. 40 shades and she changed makeup industry forever. Her brand is all about inclusivity. Her foundation retails for $34 which is not pricey at all as compared to Dior, Laura Mercier and some of the luxury brands. This foundation does what it says. It gives a demi matte finish and is full coverage.

She also came out with a killer highlighter the likes of which we hadn’t seen before. The blinding golden highlight is named as Trophy Wife. He universal lip luminizer gloss bomb, shimmer sticks for blush and bronzer was also really well received.

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And now she has made waves again with her holiday collection which is unique but very beautiful. Here’s a sneak peek to her holiday collection.

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