A well-made digital video commercial is very hard to find. Usually ad-filmmakers try to bring something unique but end up in confusing the brand’s image and at times highlight celebrities more than the brand they are endorsing. Many TVCs and DVCs by Qmobile, Fresh-Up and the recently released Telenor Pakistan’s
A good TVC is a delight to watch. TVCs which are created with rational thinking, creative zing, great copy-writing skills and visually appealing elements for the target market are not commonly witnessed. In the world of advertising an impactful television or digital video commercial plays a vital role to bring
In Pakistan, making a TVC for a contraceptive product is quite unorthodox. Usually, ads are either below the belt, too loud or even uncanny to understand. We have a few examples from much talked about condom Josh which featured Mathira as “Mathira Plus” (pun intended). So, recently I got to
A good advertisement always connects with the viewers and its target market. Ad filmmakers understand this very well and this is why most of them try to come up with a concept that is close to heart and can be readily connected to their audience. In recent times, a few
Mobile Apps are talk of the town these days, in Pakistan. There are multiple Apps which are being launched on regular basis in Pakistani market. Recently another interesting mobile app is launched with the name of FonePay. The TVC of this app is quite interesting and allow me to say
