In advertising world, one question is most important i.e. “Which market are we going to make the advertisement for?” It is essential to describe the target audience of a TVC. Those who keep this in focus mostly create good ads or let’s say engaging ones which have an impact on
A well-made digital video commercial is very hard to find. Usually ad-filmmakers try to bring something unique but end up in confusing the brand’s image and at times highlight celebrities more than the brand they are endorsing. Many TVCs and DVCs by Qmobile, Fresh-Up and the recently released Telenor Pakistan’s
A good TVC is a delight to watch. TVCs which are created with rational thinking, creative zing, great copy-writing skills and visually appealing elements for the target market are not commonly witnessed. In the world of advertising an impactful television or digital video commercial plays a vital role to bring
In Pakistan, making a TVC for a contraceptive product is quite unorthodox. Usually, ads are either below the belt, too loud or even uncanny to understand. We have a few examples from much talked about condom Josh which featured Mathira as “Mathira Plus” (pun intended). So, recently I got to
