Media Magick

In Pakistan, we seldom find examples of classy and visually appealing ads which have strong message that goes with the ideology of the product. I recently watched Pepsi Black’s TVC featuring the young guns of Pakistan from different cities and regions; to be honest I really liked the entire execution. Pepsi Black is a zero calorie fizzy drink, for calorie conscious target market. The way the ad of Pepsi Black is conceptualized, executed and finally presented in totality deserves to be reviewed. So, today, in ads in review I’ll review the latest TVC of Pepsi Black featuring Irfan Junejo, Anita Karim, Abid Brohi, Vais Khan and Noor Zafar.

Pepsi Black TVC

And The ‘Slogan’ Lives On

From the selection of the brand ambassadors who are featured in the TVC the entire look of the commercial is very trendy and youthful; highlight Pepsi as the choice of the younger generation (which implies the ‘Next Generation” syndrome). Back in 1984 to 1991, Pepsi came up with the slogan of “Choice of a New Generation” and years after that slogan the same message is still communicated by the recent TVC of Pepsi Black for Pakistan. Now, this is critically analyzing the target market and aiming to hit the bull’s eye.

Youthful Brand Ambassadors

Today, the concept of superstars have slightly changed, back then there were Michael Jackson and Tina Turner who were associated with this slogan of Pepsi and today it’s vlogger, MMA fighter from Pakistan, rapper and youngsters from media industry are part of the same unison. Irfan Junejo’s swag comes out naturally in the TVC of Pepsi Bold, and the way he walks, looks and expresses his emotions it worth appreciating.

Similarly, Abid Brohi looks in complete ease in front of the camera and looks inspiring. I am sure many boys who are struggling in the same field will be idolizing him big-time after watching him in this TVC.

Where at one point Noor Zafar ads glamour in the TVC, Anita Karim adds the substance and Vais Khan can be seen enjoying his connect with his passion i.e. music.

Diversification with Commonality  

They all look so different, probably because of the diversified backgrounds which they have but one thing that unites them all is their passion to do what they love and have made everyone questioning their passion realize that if you work for anything with craving to stand out, hard-work and utmost dedication success will follow you. Who could have thought 5 to 7 years ago that in Pakistan, Vlogging can be adopted as a full-fledged profession, but Junejo not only proved that in his case but has also inspired thousands of others to follow their calling. When you see a rapper from the streets of Sibbi making it big, you genuinely are impressed and if you have the talent and dedication to strive then you sure can achieve the heights yourself. Showcasing women-power in the TVC gives a huge burst of self-confidence to young girls as well. The TVC of Pepsi Black has gathered them all in one TVC to communicate a positive message which signifies everything is possible.