Media Magick » Advertising

Too Much Branding Spoil The Aesthetics – Tapal Family Mixture

Shafiq Ul Hasan Siddiqui — Tue, 27 Oct 2020 06:00:01 +0000

Any advertisement that entails an emotional connect with the viewers is an effective ad. A good storyteller can connect the essential elements of the product with the target audience and present it in a form of a sensitive message. The art of connecting brands’ core values and persona with the

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Humyun Saeed’s Swag Outshined QMobile E4 Series

Shafiq Ul Hasan Siddiqui — Mon, 26 Oct 2020 07:33:06 +0000

Celebrity endorsements are now becoming a norm and very popular with time. QMobile is a brand that has always managed to rope celebrities for the launch of their new products. Whether they are local or international celebrities, QMobile has gone the extra mile to make them their brand ambassadors. Recently,

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Ads In Review – Mezan Tea Har Piyali Dil Waali

Shafiq Ul Hasan Siddiqui — Mon, 19 Oct 2020 23:31:30 +0000

One thing that needs to be understood by brand managers is that their brand should never be overshadowed by anything. The brand perception should always be stronger and the message must be clear. In Pakistan, one of the major drawbacks that we witness in ads is that the brand is

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Amreli Steels – Aapki Tarha Solid

Shafiq Ul Hasan Siddiqui — Thu, 15 Oct 2020 07:55:07 +0000

The right kind of advertising can do wonders; both in sales and putting across a point or brands’ vision. When we create an ad we need to think about the persona of the brand, the message that it aims to deliver and the target audience that it wants to attract.

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Cadbury Pakistan – From Kuch Meetha Hojaye To Kuch Acha Hojaye

Shafiq Ul Hasan Siddiqui — Fri, 04 Oct 2019 20:17:22 +0000

It has been observed that advertisements or television commercials (TVC) highlighting kids and emotions are widely liked by audiences. Ads like Ae Khuda Mere Abbu (State Life Insurance), Bhool Na Jaana Phir Pappa (Nauras), Ammi Aaj Se (Rafhan Custard) and Surf Excel’s series of ads were all appreciated and liked

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