Media Magick » TVC Review

Cadbury Pakistan – From Kuch Meetha Hojaye To Kuch Acha Hojaye

Shafiq Ul Hasan Siddiqui — Fri, 04 Oct 2019 20:17:22 +0000

It has been observed that advertisements or television commercials (TVC) highlighting kids and emotions are widely liked by audiences. Ads like Ae Khuda Mere Abbu (State Life Insurance), Bhool Na Jaana Phir Pappa (Nauras), Ammi Aaj Se (Rafhan Custard) and Surf Excel’s series of ads were all appreciated and liked

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Surf Excel – Eesar Ek Ibadat An Emotional Dose

Shafiq Ul Hasan Siddiqui — Mon, 06 May 2019 07:29:06 +0000

The month of Ramazan is here and it has now become a practice that in the month of Ramazan many brands come out with dedicated themed TVCs and DVCs; Surf Excel did the same recently with Eesar Ek Ibadat – its latest video commercial. Surf Excel has a history of

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Dulux Pakistan Utilizes Reema’s USP Smartly

Shafiq Ul Hasan Siddiqui — Wed, 18 Jul 2018 05:30:21 +0000

In advertising world, one question is most important i.e. “Which market are we going to make the advertisement for?” It is essential to describe the target audience of a TVC. Those who keep this in focus mostly create good ads or let’s say engaging ones which have an impact on

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Tarang – Religiously Following Its Advertising Bible

Shafiq Ul Hasan Siddiqui — Thu, 29 Mar 2018 11:25:31 +0000

Every product has a specific market, keeping that in focus smart advertisers play their game. That’s not any rocket science but a simple formula to hit the bull’s eye. In Pakistan, there are very few products which are launched keeping the target market in close focus and then their TVCs

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Alkaram Moriya Dvc – Flawless Colors, Designs And Execution

Shafiq Ul Hasan Siddiqui — Thu, 01 Mar 2018 19:49:54 +0000

A well-made digital video commercial is very hard to find. Usually ad-filmmakers try to bring something unique but end up in confusing the brand’s image and at times highlight celebrities more than the brand they are endorsing. Many TVCs and DVCs by Qmobile, Fresh-Up and the recently released Telenor Pakistan’s

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