Media Magick » TVC

Pepsi Black – Ads In Review

Shafiq Ul Hasan Siddiqui — Mon, 17 Jun 2019 08:07:11 +0000

In Pakistan, we seldom find examples of classy and visually appealing ads which have strong message that goes with the ideology of the product. I recently watched Pepsi Black’s TVC featuring the young guns of Pakistan from different cities and regions; to be honest I really liked the entire execution.

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Surf Excel – Eesar Ek Ibadat An Emotional Dose

Shafiq Ul Hasan Siddiqui — Mon, 06 May 2019 07:29:06 +0000

The month of Ramazan is here and it has now become a practice that in the month of Ramazan many brands come out with dedicated themed TVCs and DVCs; Surf Excel did the same recently with Eesar Ek Ibadat – its latest video commercial. Surf Excel has a history of

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Amitabh And Shweta Bachchan’s TVC Receives Social Media Backlash

Media Magick — Wed, 18 Jul 2018 08:23:53 +0000

Amitabh Bachchan has recently shot an ad for Kalyan Jewelers ad which talks about trust, truth and not accepting the wrong. In this ad Amitabh is seen with his daughter Shweta Nanda, the ad depicts a father and daughter visiting a bank because the father received pension twice. This is

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Dulux Pakistan Utilizes Reema’s USP Smartly

Shafiq Ul Hasan Siddiqui — Wed, 18 Jul 2018 05:30:21 +0000

In advertising world, one question is most important i.e. “Which market are we going to make the advertisement for?” It is essential to describe the target audience of a TVC. Those who keep this in focus mostly create good ads or let’s say engaging ones which have an impact on

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Tarang – Religiously Following Its Advertising Bible

Shafiq Ul Hasan Siddiqui — Thu, 29 Mar 2018 11:25:31 +0000

Every product has a specific market, keeping that in focus smart advertisers play their game. That’s not any rocket science but a simple formula to hit the bull’s eye. In Pakistan, there are very few products which are launched keeping the target market in close focus and then their TVCs

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