Very Well Bata; Good TVC With Effective Message

In the month of Ramadan, we are seeing many ads on the TV. These ads range from beverages to footwear. You name it, and there will be an ad in the category that is featuring the concept of Ramadan. A few weeks ago, Bata’s latest TVC is released and it is creating quite a buzz because it is a delight to watch and communicates the message very crisply. The highlight of this ad is pretty simple and that is the main USP of it.

Before digging deeper, here is the TVC of Bata – Bantain Toh Barhen Khushiaan”.

The conception team behind the TVC has done a great work in extracting the best. The direction, story-boarding and copy-writing are just in sync, undeniably. The characters which are shown in the TVC are very believable and hence have a greater impact on the viewers. This in itself is a great achievement to connect a bond with the viewers.

The direction of the ad is focused on all essential points which include sharing as many products from the latest Eid collection that Bata is offering in footwear section. Plus, the emotional connection created between the two kids and then finally the watchman saluting the family – this gesture is quite attention grabbing for the viewers.

Such TVCs have a positive impact on the society and hence they are essential. The execution of the TVC is commendable and has a very accurate message which jells well with the month of Ramadan and occasion of Eid. We should have more of such ads which highlight the simplistic emotions and feelings to convey the essential message.

Client: Bata
Agency: JWT
Director: Nasir Khan
Producer: Rizwan Saeed
Assistant Director: Sufyian Ghani Hassaan Ebraheem Muhammad Abdullah ArshadAbrar Naeem
DP: Asrad Khan
Gaffer: Ansar Iqbal
Art Director: Hira Tariq
Talent: Citrus Talent
Makeup: Hira Bilal Adnan Gill
Production Manager: Talha Siddiqui
Production Head: Ashir Amjad
Music: SomeWhatSuper
Singer: Shoaib
Procutions: Big Film
Post Supervisor / Editor: Abdul Salam Rathore
Colorist: Ali Malik
Agency Producer: Ali Gondal
Creative Director: Naeem Ahsan
Account Director: Amir Rizvi

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