Famous Bollywood Celebrities Featured In Q Mobile TVCs
Q Mobile is the most known brand in Pakistan’s smartphone market. Irrespective of the fierce competition in the cell phones and smartphone niche, Q Mobile has managed to rise as the only Pakistani smartphone brand. The reliability factor of this particular brand is immense. The interesting thing is that, to boost this Pakistani brands, many celebrities have been locked in the past. The celebrities are from Pakistan as well as from India. In fact, I am sure most of you can remember Q Mobile as one of the fewest brands to feature cross-border (read Bollywood) celebrities in the TVCs. And that was a game changing practice.
Q mobile featured many celebrities in their ads, which turned out a great marketing gimmick to reach to the mass market. For instance, if anyone wants to buy an affordable, durable and easy to handle smartphone, they will spontaneously recall Q Mobile. Why is that? Q Mobile in Pakistan has generated an impact which is very strong. Between just $ 200 – $ 300 you can buy a great smartphone. Anyway, coming back to the prominent Bollywood celebrities, which were part of Q Mobile’s marketing campaign included Kareena Kapoor, Shahid Kapoor, Arjun Kapoor, and Sonam Kapoor etc.
Bollywood Celebrities In Q Mobile TVCs:
The outcome of using these (above displayed) gigantic celebrities was to make Q Mobile not only penetrate in the market where Samsung, iPhone, Sony and Motorola were enjoying their fair share but also exceed in the revenue game. It’s been more than 7 years now that Q Mobile is standing with a rock solid stature and enjoying a good market share in Pakistan.
This is one brand which also inspired other brands to feature Indian celebrities in their commercials. Today, Q Mobile offers multiple ranges of phones including QWERTY, bar phones, Windows phone, Smartphone along with Tablets as well.
Those who are planning to up their branding game should consider taking some tips from Q Mobile. This is one great example of boosting the brand’s image in the eyes of the target market.