Amitabh And Shweta Bachchan’s TVC Receives Social Media Backlash

Amitabh Bachchan has recently shot an ad for Kalyan Jewelers ad which talks about trust, truth and not accepting the wrong. In this ad Amitabh is seen with his daughter Shweta Nanda, the ad depicts a father and daughter visiting a bank because the father received pension twice. This is first ever TVC shoot of Shweta Bachchan; and that too with her father – the legendary Amitabh Bachchan.

Kalyan Jeweller TVC – Amitabh Bachchan

The TVC of Kalyan Jewelers is receiving quite a negative response because it has hurt the emotions of people working in the banking sector. In India, most of the professionals associated with the field of banking are getting vocal about this TVC and sharing their concerns over social media and YouTube channel.

Although Kalayan Jewelers tried to associate celebrity advertising with message but the end result is not as per the expectation of the brand and it’s evident from the responses of the target market.


Let’s see how Kalyan Jewelers will respond to such a thing where the emotions of masses have been hurt through the TVC produced by them.